Adidas UB22
Transforming the flagship Adidas store in London into an engaging digital environment with multiple touch points for an interactive in-store experience.
Interaction
Animation
UI / UX
Designs of the in-store app
The challenge
To create an energising digital experience activation program that both educates, empowers and excites potential and existing customers about the benefits of the Ultraboost 2022 product.
The entrance of the flagship store with the Hi Energy game
Consumer journey
To create an energising digital experience activation program that both educates, empowers and excites potential and existing customers about the benefits of the Ultraboost 2022 product.
Customers interacting with the Hi Energy game
Screens from the Hi Energy game
User interacting with the stomp pad
Entering the base
As the customer advanced through the store, they arrived at "The Base," the last phase of their journey. Here, they could use the Photo Booth app to input their own personal mantra. The mantra would then be displayed on the community wall inside the store. Moreover, customers had the option to download the image and share it on social media, further promoting the newly launched product.
In-store customer taking a picture using the Photo Booth app
QR code scanning enables users to receive their mantra picture.
Gallery wall with user generated images
Photobooth app
Events calendar
To complete the journey, a crucial component was an interactive calendar that allowed users to explore upcoming Adidas events. They could add these events to their personal calendars and also access additional information about various Adidas products.
In-store events calendar
In-store calendar app
Thats a wrap
After thorough internal testing, the time had come to implement the system into the Flagship Store London. Watch the video below to see the store staff engaging with the multiple new apps.
Wrap up video from the store